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| Michael Barone, Keith S. Coulter, Katina Kulow, Xingbo (Bo) Li
Psychology & Marketing: Volume 39 - Issue 6 - Pages 1190-1203
Does seeing a price in a physically low (vs. high) location prompt consumers to believe that the featured product is less costly? This research further specifies when price location effects are likely to arise, increasing our understanding of pricing in general and this locational phenomenon in particular.
Category:Assessment-Oriented Research, Other