RESEARCH LIBRARY

Psychology & Marketing: Volume 39 - Issue 6 - Pages 1190-1203

Does seeing a price in a physically low (vs. high) location prompt consumers to believe that the featured product is less costly? This research further specifies when price location effects are likely to arise, increasing our understanding of pricing in general and this locational phenomenon in particular.

On the Cover. Educational Measurement: Issues and Practice, 38: 5-5

This informative graphic reports between‐individual information where a vertical line—with dashed lines on either side indicating an error band—spans three graphics allowing a student to easily see their score relative to four defined performance categories and, more notably, three relevant score distributions.