Showing 1 - 2 of 2 Research Library Publications

Location, Location, Location: When and How Low Price Locations Improve Consumer Price Perceptions

Posted: | Michael Barone, Keith S. Coulter, Katina Kulow, Xingbo (Bo) Li

Psychology & Marketing: Volume 39 - Issue 6 - Pages 1190-1203

 

Does seeing a price in a physically low (vs. high) location prompt consumers to believe that the featured product is less costly? This research further specifies when price location effects are likely to arise, increasing our understanding of pricing in general and this locational phenomenon in particular.

Category:Assessment-Oriented Research, Other

Automated Item Generation with Recurrent Neural Networks

Posted: | M. von Davier

Psychometrika 83, 847–857 (2018)

 

Utilizing algorithms to generate items in educational and psychological testing is an active area of research for obvious reasons: Test items are predominantly written by humans, in most cases by content experts who represent a limited and potentially costly resource. Using algorithms instead has the appeal to provide an unlimited resource for this crucial part of assessment development.

Category:Assessment-Oriented Research, Applications of Technology