Showing 1 - 2 of 2 Research Library Publications

Three Sources of Validation Evidence Needed to Evaluate the Quality of Generated Test Items for Medical Licensure

Posted: | Mark Gierl, Kimberly Swygert, Donna Matovinovic, Allison Kulesher, Hollis Lai

Teaching and Learning in Medicine: Volume 33 - Issue 4 - p 366-381

 

The purpose of this analysis is to describe these sources of evidence that can be used to evaluate the quality of generated items. The important role of medical expertise in the development and evaluation of the generated items is highlighted as a crucial requirement for producing validation evidence.

Category:Assessment-Oriented Research, Other

Location, Location, Location: When and How Low Price Locations Improve Consumer Price Perceptions

Posted: | Michael Barone, Keith S. Coulter, Katina Kulow, Xingbo (Bo) Li

Psychology & Marketing: Volume 39 - Issue 6 - Pages 1190-1203

 

Does seeing a price in a physically low (vs. high) location prompt consumers to believe that the featured product is less costly? This research further specifies when price location effects are likely to arise, increasing our understanding of pricing in general and this locational phenomenon in particular.

Category:Assessment-Oriented Research, Other