Showing 1 - 2 of 2 Research Library Publications

Location, Location, Location: When and How Low Price Locations Improve Consumer Price Perceptions

Posted: | Michael Barone, Keith S. Coulter, Katina Kulow, Xingbo (Bo) Li

Psychology & Marketing: Volume 39 - Issue 6 - Pages 1190-1203

 

Does seeing a price in a physically low (vs. high) location prompt consumers to believe that the featured product is less costly? This research further specifies when price location effects are likely to arise, increasing our understanding of pricing in general and this locational phenomenon in particular.

Category:Assessment-Oriented Research, Other

Crowdsourcing for Assessment Items to Support Adaptive Learning

Posted: | S. Tackett, M. Raymond, R. Desai, S. A. Haist, A. Morales, S. Gaglani, S. G. Clyman

Medical Teacher: Volume 40 - Issue 8 - p 838-841

 

Adaptive learning requires frequent and valid assessments for learners to track progress against their goals. This study determined if multiple-choice questions (MCQs) “crowdsourced” from medical learners could meet the standards of many large-scale testing programs.

Category:Assessment-Oriented Research, Applications of Technology