Showing 1 - 2 of 2 Research Library Publications

Location, Location, Location: When and How Low Price Locations Improve Consumer Price Perceptions

Posted: | Michael Barone, Keith S. Coulter, Katina Kulow, Xingbo (Bo) Li

Psychology & Marketing: Volume 39 - Issue 6 - Pages 1190-1203

 

Does seeing a price in a physically low (vs. high) location prompt consumers to believe that the featured product is less costly? This research further specifies when price location effects are likely to arise, increasing our understanding of pricing in general and this locational phenomenon in particular.

Category:Assessment-Oriented Research, Other

What Features of Stigma Do the Public Most Commonly Attribute to Alzheimer's Disease Dementia? Results of a Survey of the U.S. General Public

Posted: | S. D. Stites, J. D. Rubright, J. Karlawish

Alzheimer's & Dementia, 14: 925-932

 

The purpose of this survey is to understand how the prevalence of beliefs, attitudes, and expectations about Alzheimer's disease dementia in the public could inform strategies to mitigate stigma.

Category:Health Professions