Showing 1 - 2 of 2 Research Library Publications

Location, Location, Location: When and How Low Price Locations Improve Consumer Price Perceptions

Posted: | Michael Barone, Keith S. Coulter, Katina Kulow, Xingbo (Bo) Li

Psychology & Marketing: Volume 39 - Issue 6 - Pages 1190-1203

 

Does seeing a price in a physically low (vs. high) location prompt consumers to believe that the featured product is less costly? This research further specifies when price location effects are likely to arise, increasing our understanding of pricing in general and this locational phenomenon in particular.

Category:Assessment-Oriented Research, Other

Impact of Both Local Item Dependencies and Cut-Point Locations on Examinee Classifications

Posted: | J. D. Rubright

Educational Measurement: Issues and Practice, 37: 40-45

 

This simulation study demonstrates that the strength of item dependencies and the location of an examination systems’ cut‐points both influence the accuracy (i.e., the sensitivity and specificity) of examinee classifications. Practical implications of these results are discussed in terms of false positive and false negative classifications of test takers.

Category:Assessment-Oriented Research, General Measurement, Scoring