Showing 1 - 2 of 2 Research Library Publications

Location, Location, Location: When and How Low Price Locations Improve Consumer Price Perceptions

Posted: | Michael Barone, Keith S. Coulter, Katina Kulow, Xingbo (Bo) Li

Psychology & Marketing: Volume 39 - Issue 6 - Pages 1190-1203

 

Does seeing a price in a physically low (vs. high) location prompt consumers to believe that the featured product is less costly? This research further specifies when price location effects are likely to arise, increasing our understanding of pricing in general and this locational phenomenon in particular.

Category:Assessment-Oriented Research, Other

Integrating Competency Modeling with Traditional Job Analysis

Posted: | M. R. Raymond

CLEAR Exam Review 2018 27(2): 21-27

 

The purpose of this paper is to suggest an approach to job analysis that addresses broad competencies while maintaining the rigor of traditional job analysis and the specificity of good test blueprints.

Category:Assessment-Oriented Research, Other