Showing 1 - 2 of 2 Research Library Publications

Location, Location, Location: When and How Low Price Locations Improve Consumer Price Perceptions

Posted: | Michael Barone, Keith S. Coulter, Katina Kulow, Xingbo (Bo) Li

Psychology & Marketing: Volume 39 - Issue 6 - Pages 1190-1203

 

Does seeing a price in a physically low (vs. high) location prompt consumers to believe that the featured product is less costly? This research further specifies when price location effects are likely to arise, increasing our understanding of pricing in general and this locational phenomenon in particular.

Category:Assessment-Oriented Research, Other

Commentary: On the Importance of the Speed-Ability Trade-Off When Dealing with Not Reached Items

Posted: | S. Pohl, M. von Davier

Front. Psychol. 9:1988

 

In their 2018 article, (T&B) discuss how to deal with not reached items due to low working speed in ability tests (Tijmstra and Bolsinova, 2018). An important contribution of the paper is focusing on the question of how to define the targeted ability measure. This note aims to add further aspects to this discussion and to propose alternative approaches.

Category:Assessment-Oriented Research, Reliability/Validity, General Measurement