Showing 1 - 2 of 2 Research Library Publications

Location, Location, Location: When and How Low Price Locations Improve Consumer Price Perceptions

Posted: | Michael Barone, Keith S. Coulter, Katina Kulow, Xingbo (Bo) Li

Psychology & Marketing: Volume 39 - Issue 6 - Pages 1190-1203

 

Does seeing a price in a physically low (vs. high) location prompt consumers to believe that the featured product is less costly? This research further specifies when price location effects are likely to arise, increasing our understanding of pricing in general and this locational phenomenon in particular.

Category:Assessment-Oriented Research, Other

Emergency Medicine Student End-of-Rotation Examinations: Where Are We Now? 

Posted: | E. S. Miller, C. Heitz, L. Ross, M. S. Beeson

Western Journal of Emergency Medicine: Integrating Emergency Care with Population Health, 19(1)

 

This review is a descriptive summary of the development of National EM M4 examinations, Version 1 (V1) and Version 2 (V2), and the NBME EM Advanced Clinical Examination (ACE) and their relevant usage and performance data. In particular, it describes how examination content was edited to affect desired changes in examination performance data and offers a model for educators seeking to develop their own examinations.

Category:Product-Oriented Research, NBME