Showing 1 - 2 of 2 Research Library Publications

Location, Location, Location: When and How Low Price Locations Improve Consumer Price Perceptions

Posted: | Michael Barone, Keith S. Coulter, Katina Kulow, Xingbo (Bo) Li

Psychology & Marketing: Volume 39 - Issue 6 - Pages 1190-1203

 

Does seeing a price in a physically low (vs. high) location prompt consumers to believe that the featured product is less costly? This research further specifies when price location effects are likely to arise, increasing our understanding of pricing in general and this locational phenomenon in particular.

Category:Assessment-Oriented Research, Other

A Comparison of Strategies for Smoothing Parameter Selection for Mixed-Format Tests Under the Random Groups Design

Posted: | C. Liu, M. J. Kolen

Journal of Educational Measurement: Volume 55, Issue 4, Pages 564-581

 

Smoothing techniques are designed to improve the accuracy of equating functions. The main purpose of this study is to compare seven model selection strategies for choosing the smoothing parameter (C) for polynomial loglinear presmoothing and one procedure for model selection in cubic spline postsmoothing for mixed‐format pseudo tests under the random groups design.

Category:Assessment-Oriented Research, Reliability/Validity, Scoring