Showing 1 - 2 of 2 Research Library Publications

Location, Location, Location: When and How Low Price Locations Improve Consumer Price Perceptions

Posted: | Michael Barone, Keith S. Coulter, Katina Kulow, Xingbo (Bo) Li

Psychology & Marketing: Volume 39 - Issue 6 - Pages 1190-1203

 

Does seeing a price in a physically low (vs. high) location prompt consumers to believe that the featured product is less costly? This research further specifies when price location effects are likely to arise, increasing our understanding of pricing in general and this locational phenomenon in particular.

Category:Assessment-Oriented Research, Other

Guest Editorial

Posted: | I. Kirsch, W. Thorn, M. von Davier

Quality Assurance in Education, Vol. 26 No. 2, pp. 150-152

 

An introduction to a special issue of Quality Assurance in Education featuring papers based on presentations at a two-day international seminar on managing the quality of data collection in large-scale assessments.

Category:Assessment-Oriented Research, General Measurement, Applications of Technology