Showing 1 - 2 of 2 Research Library Publications

Location, Location, Location: When and How Low Price Locations Improve Consumer Price Perceptions

Posted: | Michael Barone, Keith S. Coulter, Katina Kulow, Xingbo (Bo) Li

Psychology & Marketing: Volume 39 - Issue 6 - Pages 1190-1203

 

Does seeing a price in a physically low (vs. high) location prompt consumers to believe that the featured product is less costly? This research further specifies when price location effects are likely to arise, increasing our understanding of pricing in general and this locational phenomenon in particular.

Category:Assessment-Oriented Research, Other

Trusting Your Test Results: Building and Revising Multiple-Choice Examinations

Posted: | D. Franzen, M. Cuddy, J. S. Ilgen

Journal of Graduate Medical Education: June 2018, Vol. 10, No. 3, pp. 337-338

 

To create examinations with scores that accurately support their intended interpretation and use in a particular setting, examination writers must clearly define what the test is intended to measure (the construct). Writers must also pay careful attention to how content is sampled, how questions are constructed, and how questions perform in their unique testing contexts.1–3 This Rip Out provides guidance for test developers to ensure that scores from MCQ examinations fit their intended purpose.

Category:Assessment-Oriented Research, General Measurement