Showing 1 - 2 of 2 Research Library Publications

Location, Location, Location: When and How Low Price Locations Improve Consumer Price Perceptions

Posted: | Michael Barone, Keith S. Coulter, Katina Kulow, Xingbo (Bo) Li

Psychology & Marketing: Volume 39 - Issue 6 - Pages 1190-1203

 

Does seeing a price in a physically low (vs. high) location prompt consumers to believe that the featured product is less costly? This research further specifies when price location effects are likely to arise, increasing our understanding of pricing in general and this locational phenomenon in particular.

Category:Assessment-Oriented Research, Other

ALS Specific Quality of Life Short Form (ALSSQOL-SF): A Brief, Reliable and Valid Version of the ALSSQOL-R

Posted: | S. H. Felgoise, R. A. Feinberg, H. B. Stephens, P. Barkhaus, K. Boylan, J. Caress, Z. Simmons

Muscle Nerve, 58: 646-654

 

The Amyotrophic Lateral Sclerosis (ALS)‐Specific Quality of Life instrument and its revised version (ALSSQOL and ALSSQOL‐R) have strong psychometric properties, and have demonstrated research and clinical utility. This study aimed to develop a short form (ALSSQOL‐SF) suitable for limited clinic time and patient stamina.

Category:Assessment-Oriented Research, General Measurement, Health Professions