Showing 1 - 2 of 2 Research Library Publications

Location, Location, Location: When and How Low Price Locations Improve Consumer Price Perceptions

Posted: | Michael Barone, Keith S. Coulter, Katina Kulow, Xingbo (Bo) Li

Psychology & Marketing: Volume 39 - Issue 6 - Pages 1190-1203

 

Does seeing a price in a physically low (vs. high) location prompt consumers to believe that the featured product is less costly? This research further specifies when price location effects are likely to arise, increasing our understanding of pricing in general and this locational phenomenon in particular.

Category:Assessment-Oriented Research, Other

Examining the Validity of the North American Veterinary Licensing Examination (NAVLE) Time Constraints

Posted: | R.A. Feinberg, D. Jurich, J. Lord, H. Case, J. Hawley

Journal of Veterinary Medical Education 2018 45:3, 381-387

 

This study uses item response data from the November–December 2014 and April 2015 NAVLE administrations (n =5,292), to conduct timing analyses comparing performance across several examinee subgroups. The results provide evidence that conditions were sufficient for most examinees, thereby supporting the current time limits. For the relatively few examinees who may have been impacted, results suggest the cause is not a bias with the test but rather the effect of poor pacing behavior combined with knowledge deficits.

Category:Assessment-Oriented Research, Reliability/Validity, Product-Oriented Research, NBME