Showing 1 - 2 of 2 Research Library Publications

Location, Location, Location: When and How Low Price Locations Improve Consumer Price Perceptions

Posted: | Michael Barone, Keith S. Coulter, Katina Kulow, Xingbo (Bo) Li

Psychology & Marketing: Volume 39 - Issue 6 - Pages 1190-1203

 

Does seeing a price in a physically low (vs. high) location prompt consumers to believe that the featured product is less costly? This research further specifies when price location effects are likely to arise, increasing our understanding of pricing in general and this locational phenomenon in particular.

Category:Assessment-Oriented Research, Other

Evaluation of a New Method for Providing Full Review Opportunities in Computerized Adaptive Testing — Computerized Adaptive Testing with Salt

Posted: | Z. Cui, C. Liu, Y. He, H. Chen

Journal of Educational Measurement: Volume 55, Issue 4, Pages 582-594

 

This article proposes and evaluates a new method that implements computerized adaptive testing (CAT) without any restriction on item review. In particular, it evaluates the new method in terms of the accuracy on ability estimates and the robustness against test‐manipulation strategies. This study shows that the newly proposed method is promising in a win‐win situation: examinees have full freedom to review and change answers, and the impacts of test‐manipulation strategies are undermined.

Category:Assessment-Oriented Research, General Measurement, Applications of Technology