Showing 1 - 2 of 2 Research Library Publications

Location, Location, Location: When and How Low Price Locations Improve Consumer Price Perceptions

Posted: | Michael Barone, Keith S. Coulter, Katina Kulow, Xingbo (Bo) Li

Psychology & Marketing: Volume 39 - Issue 6 - Pages 1190-1203

 

Does seeing a price in a physically low (vs. high) location prompt consumers to believe that the featured product is less costly? This research further specifies when price location effects are likely to arise, increasing our understanding of pricing in general and this locational phenomenon in particular.

Category:Assessment-Oriented Research, Other

Measuring Harm in Health Care: Optimizing Adverse Event Review

Posted: | K. Walsh, P. Harik, K. Mazor, D. Perfetto, M. Anatchkova, C. Biggins, J. Wagner

Medical Care: April 2017 - Volume 55 - Issue 4 - p 436-441

 

The objective of this study is to identify modifiable factors that improve the reliability of ratings of severity of health care–associated harm in clinical practice improvement and research.

Category:Assessment-Oriented Research, Reliability/Validity, Health Professions