Showing 1 - 2 of 2 Research Library Publications

Location, Location, Location: When and How Low Price Locations Improve Consumer Price Perceptions

Posted: | Michael Barone, Keith S. Coulter, Katina Kulow, Xingbo (Bo) Li

Psychology & Marketing: Volume 39 - Issue 6 - Pages 1190-1203

 

Does seeing a price in a physically low (vs. high) location prompt consumers to believe that the featured product is less costly? This research further specifies when price location effects are likely to arise, increasing our understanding of pricing in general and this locational phenomenon in particular.

Category:Assessment-Oriented Research, Other

Reporting Subscore Profiles Using Diagnostic Classification Models in Health Professions Education

Posted: | Y.S. Park, A. Morales, L. Ross, M. Paniagua

Evaluation & the Health Professions: Volume: 43 issue: 3, page(s): 149-158

 

This study examines the innovative and practical application of DCM framework to health professions educational assessments using retrospective large-scale assessment data from the basic and clinical sciences: National Board of Medical Examiners Subject Examinations in pathology (n = 2,006) and medicine (n = 2,351).

Category:Assessment-Oriented Research, Scoring, Product-Oriented Research, NBME