Showing 1 - 2 of 2 Research Library Publications

Location, Location, Location: When and How Low Price Locations Improve Consumer Price Perceptions

Posted: | Michael Barone, Keith S. Coulter, Katina Kulow, Xingbo (Bo) Li

Psychology & Marketing: Volume 39 - Issue 6 - Pages 1190-1203

 

Does seeing a price in a physically low (vs. high) location prompt consumers to believe that the featured product is less costly? This research further specifies when price location effects are likely to arise, increasing our understanding of pricing in general and this locational phenomenon in particular.

Category:Assessment-Oriented Research, Other

The Cogent3 Study: Examining Gender’s Impact on Education and Cognition Trends in Three American Generations

Posted: | Shana Stites, Hannah Cao, Jeanine Gill, Kristin Harkins, Jonathan Rubright, Jason Flatt

Innovation in Aging, Volume 4, Issue Supplement_1, 2020, Pages 696-697

 

This presentation describes the framework informing our approach and present results from analyses of gender effects in The Health and Retirement Study that examine gender differences in the associations observed between education and cognitive measures in older adults.

Category:Health Professions