Showing 1 - 2 of 2 Research Library Publications

Location, Location, Location: When and How Low Price Locations Improve Consumer Price Perceptions

Posted: | Michael Barone, Keith S. Coulter, Katina Kulow, Xingbo (Bo) Li

Psychology & Marketing: Volume 39 - Issue 6 - Pages 1190-1203

 

Does seeing a price in a physically low (vs. high) location prompt consumers to believe that the featured product is less costly? This research further specifies when price location effects are likely to arise, increasing our understanding of pricing in general and this locational phenomenon in particular.

Category:Assessment-Oriented Research, Other

The Role of Data Science and Machine Learning in Health Professions Education: Practical Applications, Theoretical Contributions, and Epistemic Beliefs

Posted: | Martin G. Tolsgaard, Christy K. Boscardin, Yoon Soo Park, Monica M. Cuddy, Stefanie S. Sebok-Syer

Advances in Health Sciences Education: Volume 25, p 1057–1086 (2020)

 

This critical review explores: (1) published applications of data science and ML in HPE literature and (2) the potential role of data science and ML in shifting theoretical and epistemological perspectives in HPE research and practice.

Category:Assessment-Oriented Research, General Measurement, Health Professions