Showing 1 - 3 of 3 Research Library Publications

Location, Location, Location: When and How Low Price Locations Improve Consumer Price Perceptions

Posted: | Michael Barone, Keith S. Coulter, Katina Kulow, Xingbo (Bo) Li

Psychology & Marketing: Volume 39 - Issue 6 - Pages 1190-1203

 

Does seeing a price in a physically low (vs. high) location prompt consumers to believe that the featured product is less costly? This research further specifies when price location effects are likely to arise, increasing our understanding of pricing in general and this locational phenomenon in particular.

Category:Assessment-Oriented Research, Other

Using Eye-Tracking Data as Part of the Validity Argument for Multiple-Choice Questions

Posted: | Victoria Yaneva, Brian E. Clauser, Amy Morales, Miguel Paniagua

Journal of Educational Measurement: Volume 58, Issue 4, Pages 515-537

 

In this paper, the NBME team reports the results an eye-tracking study designed to evaluate how the presence of the options in multiple-choice questions impacts the way medical students responded to questions designed to evaluate clinical reasoning. Examples of the types of data that can be extracted are presented. We then discuss the implications of these results for evaluating the validity of inferences made based on the type of items used in this study.

Category:Assessment-Oriented Research, Applications of Technology

The Choice of Response Probability in Bookmark Standard Setting: An Experimental Study

Posted: | P. Baldwin, M.J. Margolis, B.E. Clauser, J. Mee, M. Winward

Educational Measurement: Issues and Practice, 39: 37-44

 

This article presents the results of an experiment in which content experts were randomly assigned to one of two response probability conditions: .67 and .80. If the standard-setting judgments collected with the bookmark procedure are internally consistent, both conditions should produce highly similar cut scores.

Category:Assessment-Oriented Research, General Measurement