Showing 1 - 2 of 2 Research Library Publications

Location, Location, Location: When and How Low Price Locations Improve Consumer Price Perceptions

Posted: | Michael Barone, Keith S. Coulter, Katina Kulow, Xingbo (Bo) Li

Psychology & Marketing: Volume 39 - Issue 6 - Pages 1190-1203

 

Does seeing a price in a physically low (vs. high) location prompt consumers to believe that the featured product is less costly? This research further specifies when price location effects are likely to arise, increasing our understanding of pricing in general and this locational phenomenon in particular.

Category:Assessment-Oriented Research, Other

When Examinees Cannot Test: The Pandemic's Assault on Certification and Licensure

Posted: | M. G. Jodoin, J. D. Rubright

Educational Measurement: Issues and Practice

 

This short, invited manuscript focuses on the implications for certification and licensure assessment organizations as a result of the wide‐spread disruptions caused by the COVID-19 pandemic. 

Category:Product-Oriented Research, NBME, USMLE