Showing 1 - 2 of 2 Research Library Publications

Location, Location, Location: When and How Low Price Locations Improve Consumer Price Perceptions

Posted: | Michael Barone, Keith S. Coulter, Katina Kulow, Xingbo (Bo) Li

Psychology & Marketing: Volume 39 - Issue 6 - Pages 1190-1203

 

Does seeing a price in a physically low (vs. high) location prompt consumers to believe that the featured product is less costly? This research further specifies when price location effects are likely to arise, increasing our understanding of pricing in general and this locational phenomenon in particular.

Category:Assessment-Oriented Research, Other

Using multisite instrumental variables to estimate treatment effects and treatment effect heterogeneity

Posted: | C.R. Runyon

UT Electronic Theses and Dissertations

 

Using Monte Carlo simulation, the current study examines the performance of three IV estimators and two conventional estimators in recovering the CATE and CATE heterogeneity under simulation conditions that resemble multisite trials of well-known educational programs.

Category:Assessment-Oriented Research, General Measurement