Showing 1 - 2 of 2 Research Library Publications

Location, Location, Location: When and How Low Price Locations Improve Consumer Price Perceptions

Posted: | Michael Barone, Keith S. Coulter, Katina Kulow, Xingbo (Bo) Li

Psychology & Marketing: Volume 39 - Issue 6 - Pages 1190-1203

 

Does seeing a price in a physically low (vs. high) location prompt consumers to believe that the featured product is less costly? This research further specifies when price location effects are likely to arise, increasing our understanding of pricing in general and this locational phenomenon in particular.

Category:Assessment-Oriented Research, Other

A Problem with the Bookmark Procedure's Correction for Guessing

Posted: | Peter Baldwin

Educational Measurement: Issues and Practice

 

This article aims to answer the question: when the assumption that examinees may apply themselves fully yet still respond incorrectly is violated, what are the consequences of using the modified model proposed by Lewis and his colleagues? 

Category:Assessment-Oriented Research, General Measurement