Showing 1 - 2 of 2 Research Library Publications

Location, Location, Location: When and How Low Price Locations Improve Consumer Price Perceptions

Posted: | Michael Barone, Keith S. Coulter, Katina Kulow, Xingbo (Bo) Li

Psychology & Marketing: Volume 39 - Issue 6 - Pages 1190-1203

 

Does seeing a price in a physically low (vs. high) location prompt consumers to believe that the featured product is less costly? This research further specifies when price location effects are likely to arise, increasing our understanding of pricing in general and this locational phenomenon in particular.

Category:Assessment-Oriented Research, Other

Eye-Tracking Scanpath Trend Analysis for Autism Detection

Posted: | Sukru Eraslan, Yeliz Yesilada, Victoria Yaneva, Simon Harper

ACM SIGACCESS Accessibility and Computing

 

In this article, we first summarise STA (Scanpath Trend Analysis) with its application in autism detection, and then discuss future directions for this research.

Category:Assessment-Oriented Research, Applications of Technology