Showing 1 - 2 of 2 Research Library Publications

Location, Location, Location: When and How Low Price Locations Improve Consumer Price Perceptions

Posted: | Michael Barone, Keith S. Coulter, Katina Kulow, Xingbo (Bo) Li

Psychology & Marketing: Volume 39 - Issue 6 - Pages 1190-1203

 

Does seeing a price in a physically low (vs. high) location prompt consumers to believe that the featured product is less costly? This research further specifies when price location effects are likely to arise, increasing our understanding of pricing in general and this locational phenomenon in particular.

Category:Assessment-Oriented Research, Other

Timing Considerations for Performance Assessments

Posted: | M. J. Margolis, M. von Davier, B. E. Clauser

Integrating Timing Considerations to Improve Testing Practices

 

This chapter addresses timing considerations in the context of other types of performance assessments and reports on a previously unpublished experiment examining timing with respect to performance on computer-based case simulations that are used in physician licensure.

Category:Assessment-Oriented Research, General Measurement