Showing 1 - 2 of 2 Research Library Publications

Location, Location, Location: When and How Low Price Locations Improve Consumer Price Perceptions

Posted: | Michael Barone, Keith S. Coulter, Katina Kulow, Xingbo (Bo) Li

Psychology & Marketing: Volume 39 - Issue 6 - Pages 1190-1203

 

Does seeing a price in a physically low (vs. high) location prompt consumers to believe that the featured product is less costly? This research further specifies when price location effects are likely to arise, increasing our understanding of pricing in general and this locational phenomenon in particular.

Category:Assessment-Oriented Research, Other

Detecting High-Functioning Autism In Adults Using Eye Tracking And Machine Learning

Posted: | V. Yaneva, L. A. Ha, S. Eraslan, Y. Yesilada, R. Mitkov

IEEE Transactions on Neural Systems and Rehabilitation Engineering

 

The purpose of this study is to test whether visual processing differences between adults with and without high-functioning autism captured through eye tracking can be used to detect autism.

Category:Assessment-Oriented Research, Applications of Technology