Showing 1 - 2 of 2 Research Library Publications

Location, Location, Location: When and How Low Price Locations Improve Consumer Price Perceptions

Posted: | Michael Barone, Keith S. Coulter, Katina Kulow, Xingbo (Bo) Li

Psychology & Marketing: Volume 39 - Issue 6 - Pages 1190-1203

 

Does seeing a price in a physically low (vs. high) location prompt consumers to believe that the featured product is less costly? This research further specifies when price location effects are likely to arise, increasing our understanding of pricing in general and this locational phenomenon in particular.

Category:Assessment-Oriented Research, Other

Enhancement of Assessment of Physician-Patient Communication Skills in the United States Medical Licensing Examination (USMLE)

Posted: | Ruth B. Hoppe, Ann M. King, Kathleen M. Mazor, Gail E. Furman, Penelope Wick-Garcia, Heather Corcoran–Ponisciak, Peter J. Katsufrakis

Academic Medicine: Volume 88 - Issue 11 - p 1670-1675

 

From 2007 through 2012, the NBME team reviewed literature in physician–patient communication, examined performance characteristics of the Step 2 CS exam, observed case development and quality assurance processes, interviewed SPs and their trainers, and reviewed video recordings of examinee–SP interactions.  The authors describe perspectives gained by their team from the review process and outline the resulting enhancements to the Step 2 CS exam, some of which were rolled out in June 2012.

Category:Product-Oriented Research, USMLE