Showing 1 - 2 of 2 Research Library Publications

Location, Location, Location: When and How Low Price Locations Improve Consumer Price Perceptions

Posted: | Michael Barone, Keith S. Coulter, Katina Kulow, Xingbo (Bo) Li

Psychology & Marketing: Volume 39 - Issue 6 - Pages 1190-1203

 

Does seeing a price in a physically low (vs. high) location prompt consumers to believe that the featured product is less costly? This research further specifies when price location effects are likely to arise, increasing our understanding of pricing in general and this locational phenomenon in particular.

Category:Assessment-Oriented Research, Other

Development of the Novice Nurse Practitioner Role Transition Scale: An Exploratory Factor Analysis

Posted: | Hilary Barnes, Asefeh Faraz Covelli, Jonathan D. Rubright

Journal of the American Association of Nurse Practitioners: January 2022 - Volume 34 - Issue 1 - p 78-88

The purpose of this study was to develop and examine the initial factor structure of a novel instrument that measures NNPRT.

Category:Assessment-Oriented Research, Other, Health Professions