
RESEARCH LIBRARY
RESEARCH LIBRARY
View the latest publications from members of the NBME research team
Applied Psychological Measurement: Volume 47, issue 1, page(s) 34-47
This study used simulation to investigate the performance of the t-test method in detecting outliers and compared its performance with other outlier detection methods, including the logit difference method with 0.5 and 0.3 as the cutoff values and the robust z statistic with 2.7 as the cutoff value.
Psychology & Marketing: Volume 39 - Issue 6 - Pages 1190-1203
Does seeing a price in a physically low (vs. high) location prompt consumers to believe that the featured product is less costly? This research further specifies when price location effects are likely to arise, increasing our understanding of pricing in general and this locational phenomenon in particular.