Showing 1 - 2 of 2 Research Library Publications

Quantifying the Bias of Non-linear Equating and Score Transformations

Posted: | Matthias von Davier, Brian Clauser

Essays on Contemporary Psychometrics: Pages 163-180

 

This paper shows that using non-linear functions for equating and score transformations leads to consequences that are not commensurable with classical test theory (CTT). More specifically, a well-known theorem from calculus shows that the expected value of a non-linearly transformed variable does not equal the transformed expected value of this variable.

Category:Assessment-Oriented Research, Scoring

Location, Location, Location: When and How Low Price Locations Improve Consumer Price Perceptions

Posted: | Michael Barone, Keith S. Coulter, Katina Kulow, Xingbo (Bo) Li

Psychology & Marketing: Volume 39 - Issue 6 - Pages 1190-1203

 

Does seeing a price in a physically low (vs. high) location prompt consumers to believe that the featured product is less costly? This research further specifies when price location effects are likely to arise, increasing our understanding of pricing in general and this locational phenomenon in particular.

Category:Assessment-Oriented Research, Other