Showing 1 - 2 of 2 Research Library Publications

Reading Differences in Eye-Tracking Data as a Marker of High-Functioning Autism in Adults and Comparison to Results from Web-Related Tasks

Posted: | Victoria Yaneva, Le An Ha, Sukru Eraslan, Yeliz Yesilada, Ruslan Mitkov

Neural Engineering Techniques for Autism Spectrum Disorder: Volume 2, Pages 63-79

 

Automated detection of high-functioning autism in adults is a highly challenging and understudied problem. In search of a way to automatically detect the condition, this chapter explores how eye-tracking data from reading tasks can be used.

Category:Health Professions, Assessment-Oriented Research, Applications of Technology

Location, Location, Location: When and How Low Price Locations Improve Consumer Price Perceptions

Posted: | Michael Barone, Keith S. Coulter, Katina Kulow, Xingbo (Bo) Li

Psychology & Marketing: Volume 39 - Issue 6 - Pages 1190-1203

 

Does seeing a price in a physically low (vs. high) location prompt consumers to believe that the featured product is less costly? This research further specifies when price location effects are likely to arise, increasing our understanding of pricing in general and this locational phenomenon in particular.

Category:Assessment-Oriented Research, Other