Showing 1 - 2 of 2 Research Library Publications

Introduction to the Special Issue on W4A’21

Posted: | Victoria Yaneva, Dragan Ahmetovic

ACM Transactions on Accessible Computing: Volume 16 - Issue 1, Pages 1–2

 

This article presents an introduction to the special issue on Augmentative and Alternative Communication (AAC).

Category:Assessment-Oriented Research, Other

Location, Location, Location: When and How Low Price Locations Improve Consumer Price Perceptions

Posted: | Michael Barone, Keith S. Coulter, Katina Kulow, Xingbo (Bo) Li

Psychology & Marketing: Volume 39 - Issue 6 - Pages 1190-1203

 

Does seeing a price in a physically low (vs. high) location prompt consumers to believe that the featured product is less costly? This research further specifies when price location effects are likely to arise, increasing our understanding of pricing in general and this locational phenomenon in particular.

Category:Assessment-Oriented Research, Other