Showing 1 - 2 of 2 Research Library Publications
Posted: | Daniel Jurich, Chunyan Liu, Amanda Clauser

Journal of Graduate Medical Education: Volume 14, Issue 3, Pages 353-354

 

Letter to the editor.

Posted: | Michael Barone, Keith S. Coulter, Katina Kulow, Xingbo (Bo) Li

Psychology & Marketing: Volume 39 - Issue 6 - Pages 1190-1203

 

Does seeing a price in a physically low (vs. high) location prompt consumers to believe that the featured product is less costly? This research further specifies when price location effects are likely to arise, increasing our understanding of pricing in general and this locational phenomenon in particular.