Showing 1 - 2 of 2 Research Library Publications

Digital Module 28: Unusual Things That Usually Occur in a Credentialing Testing Program

Posted: | Richard A. Feinberg, Carol Morrison, Mark R. Raymond

Educational Measurement: Issues and Practices: Volume 41 - Issue 1 - Pages 95-96

 

Often unanticipated situations arise that can create a range of problems from threats to score validity, to unexpected financial costs, and even longer-term reputational damage. This module discusses some of these unusual challenges that usually occur in a credentialing program.

Category:Assessment-Oriented Research, General Measurement, Reliability/Validity

Location, Location, Location: When and How Low Price Locations Improve Consumer Price Perceptions

Posted: | Michael Barone, Keith S. Coulter, Katina Kulow, Xingbo (Bo) Li

Psychology & Marketing: Volume 39 - Issue 6 - Pages 1190-1203

 

Does seeing a price in a physically low (vs. high) location prompt consumers to believe that the featured product is less costly? This research further specifies when price location effects are likely to arise, increasing our understanding of pricing in general and this locational phenomenon in particular.

Category:Assessment-Oriented Research, Other