Showing 1 - 2 of 2 Research Library Publications

Uncovering the Complexity of Item Position Effects in a Low-Stakes Testing Context

Posted: | Thai Q. Ong, Dena A. Pastor

Applied Psychological Measurement: Volume 46, issue 2, page(s) 571-588

 

This study evaluates the degree to which position effects on two separate low-stakes tests administered to two different samples were moderated by different item (item length, number of response options, mental taxation, and graphic) and examinee (effort, change in effort, and gender) variables. Items exhibited significant negative linear position effects on both tests, with the magnitude of the position effects varying from item to item.

Category:Assessment-Oriented Research, Reliability/Validity

Location, Location, Location: When and How Low Price Locations Improve Consumer Price Perceptions

Posted: | Michael Barone, Keith S. Coulter, Katina Kulow, Xingbo (Bo) Li

Psychology & Marketing: Volume 39 - Issue 6 - Pages 1190-1203

 

Does seeing a price in a physically low (vs. high) location prompt consumers to believe that the featured product is less costly? This research further specifies when price location effects are likely to arise, increasing our understanding of pricing in general and this locational phenomenon in particular.

Category:Assessment-Oriented Research, Other